![]() Your team represents a company facing several other firms in a highly competitive environment, marketing two types of durable goods to consumers. MARKSTRAT is the world’s leading marketing simulation designed to teach strategic marketing decision making in a “learning-by-doing” approach. Attending students apply the knowledge, concepts and tools from the course by developing and implementing a growth strategy for their own company using the MARKSTRAT business simulation. The most effective way to practice marketing decision making is the same way that pilots learn to fly a plane: by computer simulation. The course takes the perspective of the Chief Marketing Officer (CMO) who focuses on understanding markets and their competitive dynamics. Marketing Decisions is an advanced course in strategic marketing decision making to grow a company. ![]()
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